About
Hey, I’m Caroline McElroy
I’m a Senior Service Designer currently based in London.
I turn complex problems into simple, effective solutions that make services work better for people.
Through collaboration with diverse teams and combining research, design, and strategy, I help create services that are clear, effective, and impactful.
Service Design
Seeing about the wider picture.
I’m experienced in integrating people, processes, and technology to shape seamless experiences.
User Research
Listening to uncover real needs.
I help to establish user needs and behaviours to ground design in evidence.
Strategy
Turning insights into clear direction.
I support in translating insights into clear direction, aligning user needs with business goals.
Selected case studies
Service strategy
Establishing a service strategy for a data-driven government service
Optimising journeys
Reimagining an optimised Customer Relationship Management tool journey
Case study 3
TBC
“Caroline has expertly led complex workstreams to help define a compelling service vision and build strategic and tactical roadmaps – Her ability to seamlessly straddle research and service design has been critical to project success.”
— Amogh Lux, Principal Service Designer
Contact
I’d love to hear from you – whether it’s about a project, collaboration, or just to connect!
Thanks for your message!
